María Fernanda Medina
Lives in Panama City, Panama
Content Editor | The Excellence Collection
Interested in permanent roles at minimum base salary of U$36,000 / year
Primary area of expertise
About me
Professional in Social Communication, gathering expertise within digital and creative agencies as well as within multinational corporations; I decided to specialize in Digital Marketing and Content strategies, building up a integral knowledge through a variety of different assignments.
I am passionated about my work and bring proven negotiation, public speaking and leadership skills. Believe in team work and continuos learning
Work Experience
Content Associate Director, The Excellence Collection
Nov 2020 — Present
- Responsible for the area of Digital, and traditional communications, and
Public Relations for The Excellence Collection, Beloved Hotels, Excellence
Resorts, and Finest Resorts. - Management of 4 teams: Social Media, SEO, Copywriting, and Public
Relations - Development and monitoring of marketing strategies for Direct Sales of the
8 hotels and resorts of The Excellence Collection in our main markets: USA,
Canada, and the UK.
Paid Media Officer, Banco General
March 2020 — October 2020
- Strategic planning of paid media campaigns for loans and deposits products as well as the institutional communication.
- Media planning: Facebook, Instagram, Twitter, Google search, display y YouTube, Waze.
- Programmatic purchase and other digital channels.
- Copywriting.
- Use of Google Dashboards for analysis and interpretation.
- Reporting.
Senior Account Manager, Pixel
Feb 2019 — Feb 2022
- Team leader of the accounts department and client portfolio management.
- Understanding of business needs and monitoring of indicators.
- Strategic planning for eCommerce business development and digital guidelines based on user behavior and purchase process.
- Media planning: Facebook, Instagram, Google search, display, YouTube, Waze and Spotify.
Test Results
Employ Personality Profile
%
Client and Customer Service Match
- Achievement 40%
- Assertive 90%
- Stress 70%
- Extroversion 30%