María Fernanda Medina

Lives in Panama City, Panama

Content Editor | The Excellence Collection

Interested in permanent roles at minimum base salary of U$36,000 / year


Primary area of expertise

About me

Professional in Social Communication, gathering expertise within digital and creative agencies as well as within multinational corporations; I decided to specialize in Digital Marketing and Content strategies, building up a integral knowledge through a variety of different assignments.

I am passionated about my work and bring proven negotiation, public speaking and leadership skills. Believe in team work and continuos learning

Work Experience

Content Associate Director, The Excellence Collection

Nov 2020 — Present

  • Responsible for the area of Digital, and traditional communications, and
    Public Relations for The Excellence Collection, Beloved Hotels, Excellence
    Resorts, and Finest Resorts.
  • Management of 4 teams: Social Media, SEO, Copywriting, and Public
  • Development and monitoring of marketing strategies for Direct Sales of the
    8 hotels and resorts of The Excellence Collection in our main markets: USA,
    Canada, and the UK.

Paid Media Officer, Banco General

March 2020 — October 2020

  • Strategic planning of paid media campaigns for loans and deposits products as well as the institutional communication.
  • Media planning: Facebook, Instagram, Twitter, Google search, display y YouTube, Waze.
  • Programmatic purchase and other digital channels.
  • Copywriting.
  • Use of Google Dashboards for analysis and interpretation.
  • Reporting.

Senior Account Manager, Pixel

Feb 2019 — Feb 2022

  • Team leader of the accounts department and client portfolio management.
  • Understanding of business needs and monitoring of indicators.
  • Strategic planning for eCommerce business development and digital guidelines based on user behavior and purchase process.
  • Media planning: Facebook, Instagram, Google search, display, YouTube, Waze and Spotify.

Test Results

Employ Personality Profile


Client and Customer Service Match

  • Achievement 40% 40%
  • Assertive 90% 90%
  • Stress 70% 70%
  • Extroversion 30% 30%